For people to work it out? Multi billion dollar sports companies strolling in and taking over, giving the bare minimum and taking what they can. Reebok tried it with Boks, that shit almost flew with Hoffman riding for them but shit, Nike? Sure. Levis? Do it. Bmxers are smart enough to see through the bullshit, oh, shit, wait, theyre not. Not alot of em anyway. Seduced by new colourways (its the same shoe dick head), and a rebranding (6.0? WTF is that). Bmxers flocked to Nike and there Skateboarding line, which were shit for riding in anyway. Now every kid on the streets and in the skatepark is 'rocking the latest dunks' or whatever model is 'In' at the moment. What the fuck? When did BMX become about running shoes? Notice Nike has no BMX branded shoes like the SB line. Thats loyalty to the sport innit. Nike has no place in BMX and the fact there still trying (and succeeding) is testament to how stupid some people really are. Nikes the worst offender obviously but lets not overlook all that is Levis. "were making a video, thats how much were into BMX". Thanks? theyve sponsored an awesome team for sure but of all the money they must have made selling denim to dick heads, what have they put back in? Red Bull at least pay there riders a nice bit of money, they do a lot of awesome contests and I hear they do a LOT behind the scenes. But shit, are we so gullible in the age of limitless information that we cant make our own decisions? We have to be told whats cool to fit in? Fuck off. I'm sick of seeing all you clones with your leggings, scaffold pole handlebars and your fucking nikes. Get a clue retard, Nike are 20 years too fucking late. Support the people that support BMX, those that didnt run away the last time BMX "died".

Do they look like shoes to ride bikes in? Dont make me laugh, do yourself a favour, buy em a few sizes too big and join the fucking circus you clown
FUCK nike, FUCK Levis, FUCK clones.
Get a clue
Have a lovely day
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